Vamos brincar, vamos brincar com Playmobil

This, in my opinion, is where Playmobil’s virtue lies. No one would argue that Lego does not inspire creative, constructive play. But more and more Lego relies on its associations with pop culture in order to catch a child’s attention. The child may build and create, but the narrative is simply copied from the movie. It’s easy to snark, but Playmobil has quietly walked a different path over the past decade—slower, less flashy, more generic scenarios, much fewer licensing deals. This type of unscripted play is very good, for children and the culture. Playmobil may hold tighter to ideals of independent, imaginative narrative play, and it represents a less crass, less marketed, less ironic or knowing type of play.